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If you donât have leads, you donât have a business.
You have a hobby with a logo.
So how do you actually get leads?
Not in theory.
Not "someday when your funnelâs ready."
Not âafter we finish our branding.â
Now. This week.
There are only four ways.
Everything else is noise.
You pick up your phone.
You send the messages.
You write the DMs.
You cold call.
You show up.
Not scalable? Doesnât matter. Because if you canât close a lead you chase, you wonât close the ones who come to you either.
Start conversations. Not with âDo you want my thing?â
Start with value. Relevance. Curiosity.
Example:
âHey, saw you run a real estate agency.
Do you go to networking events? I have something that makes following up 10x easier.â
Thatâs it. Thatâs the start.
Tapni Tip:
Outreach gets better when your profile looks legit.
Use your Tapni digital card to send a one-tap link that shows exactly who you are and why youâre worth listening to.
This is the trade-off:
Time or money. If youâre not willing to do cold outreach, youâll need to pay to get in front of people. Period.
Ads are rent. Youâre renting attention from people whoâve never heard of you.
The good news?
It works - when your offer is good.
And your follow-up doesnât suck.
Bad news?
Most people run ads before they know how to sell.
So fix that first.
Then plug Tapni into the follow-up process.
This is how you make sure leads donât fall through the cracks.
This is the long game.
But itâs also the game that builds leverage. The content is the magnet. And the value is what keeps people stuck to it.
But hereâs where most people mess up:
They post stuff that looks cool instead of stuff that solves problems.
No one cares how clever you are. They care if you make their life easier.
Example:
Alex Hormozi asked his audience to help name his book.
That post alone got thousands of replies.
He got market feedback. He got engagement.

Screenshot taken from: acquistion.com/leads
And he used the tactic he teachesâŠto sell the thing that teaches the tactic.
Thatâs content that builds trust.
Tapni Tip:
Use your Tapni profile as a lead hub.
Post your content. Add your calendar link. Include a âSave Contactâ button.
Now every piece of content is a potential conversion.
This is what you do when the other 3 are working.
Donât skip the reps.
Donât outsource the skill before you learn it.
But once youâve got proof your system works?
Hire someone to:
This can mean hiring locally or choosing to hire abroad to find the best talent.
Thatâs how you scale.
But scaling crap just gives you more crap.
So fix your inputs before you add volume.
Tapni Tip:
Tapni for Teams helps you manage your people, your leads, and your performance - all in one dashboard.
Assign digital cards.
Track whoâs closing what. Reward your top performers.
No leads?
You donât need new software. You need to pick a method and actually do it.
Start with one. Then stack the rest.
Then automate it with tools like Tapni.
You donât need 20 strategies. You need 1 that works.
And the discipline to do it until it breaks - then build the next one better.
Want leads?
Stop waiting. Start moving.
đ Try Tapni for free
And turn your next conversation into your next customer.