4 Ways To Get More Leads
If you don’t have leads, you don’t have a business.
You have a hobby with a logo.
So how do you actually get leads?
Not in theory.
Not "someday when your funnel’s ready."
Not “after we finish our branding.”
Now. This week.
There are only four ways.
Everything else is noise.
1. You Do the Outreach
You pick up your phone.
You send the messages.
You write the DMs.
You cold call.
You show up.
Not scalable? Doesn’t matter. Because if you can’t close a lead you chase, you won’t close the ones who come to you either.
Start conversations. Not with “Do you want my thing?”
Start with value. Relevance. Curiosity.
Example:
“Hey, saw you run a real estate agency.
Do you go to networking events? I have something that makes following up 10x easier.”
That’s it. That’s the start.
Tapni Tip:
Outreach gets better when your profile looks legit.
Use your Tapni digital card to send a one-tap link that shows exactly who you are and why you’re worth listening to.
2. You Run the Ads
This is the trade-off:
Time or money. If you’re not willing to do cold outreach, you’ll need to pay to get in front of people. Period.
Ads are rent. You’re renting attention from people who’ve never heard of you.
The good news?
It works - when your offer is good.
And your follow-up doesn’t suck.
Bad news?
Most people run ads before they know how to sell.
So fix that first.
Then plug Tapni into the follow-up process.
- Auto-capture leads from forms
- Push to CRM instantly
- Trigger follow-ups
This is how you make sure leads don’t fall through the cracks.
3. You Create Content
This is the long game.
But it’s also the game that builds leverage. The content is the magnet. And the value is what keeps people stuck to it.
But here’s where most people mess up:
They post stuff that looks cool instead of stuff that solves problems.
No one cares how clever you are. They care if you make their life easier.
Example:
Alex Hormozi asked his audience to help name his book.
That post alone got thousands of replies.
He got market feedback. He got engagement.
Screenshot taken from: acquistion.com/leads
And he used the tactic he teaches…to sell the thing that teaches the tactic.
That’s content that builds trust.
Tapni Tip:
Use your Tapni profile as a lead hub.
Post your content. Add your calendar link. Include a “Save Contact” button.
Now every piece of content is a potential conversion.
4. You Hire Someone
This is what you do when the other 3 are working.
Don’t skip the reps.
Don’t outsource the skill before you learn it.
But once you’ve got proof your system works?
Hire someone to:
- Run ads ✅
- Do outreach ✅
- Build content ✅
- Or recruit others ✅
That’s how you scale.
But scaling crap just gives you more crap.
So fix your inputs before you add volume.
Tapni Tip:
Tapni for Teams helps you manage your people, your leads, and your performance - all in one dashboard.
Assign digital cards.
Track who’s closing what. Reward your top performers.
Final Word
No leads?
You don’t need new software. You need to pick a method and actually do it.
Start with one. Then stack the rest.
Then automate it with tools like Tapni.
You don’t need 20 strategies. You need 1 that works.
And the discipline to do it until it breaks - then build the next one better.
Want leads?
Stop waiting. Start moving.
And turn your next conversation into your next customer.
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