What To Do After A Sales Demo

You crushed your demo.

Your prospect smiled. Nodded. Asked questions.

You even got that elusive “This is awesome” moment.

But the deal?

Still wide open.

In sales, the demo is not the touchdown — it’s the kickoff. What separates closers from “let me circle backs” is what you do after the call.

Here’s your no-fluff, deal-closing checklist — optimized for true sales pros.

1. Follow Up Fast — Like, Before They Blink

Speed = trust. And especially today, the first follow-up wins. You’re not just competing on price or features — you’re competing on urgency.

Use Tapni Pro Tip:

Set a 15-min post-call buffer via your calendar and launch your follow-up from your Tapni Dashboard. You can instantly pull up contact info, notes, and share your digital profile or assets in one click.

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2. Send a Personalised, Proof-Packed Recap

Cookie-cutter “Thanks for your time” emails = deleted.

But a recap that proves you listened? That gets read and forwarded.

Your email should include:

• A quick win recap: “Here’s what stood out to you” ✅
• A link to the demo recording or explainer Loom ✅
• Agreed-upon next steps (don’t assume they wrote them down) ✅
• A Tapni link or QR code to revisit your profile instantly ✅

Bonus: Mention something they casually shared — like their daughter’s debate tournament or their plan to hit Q4 KPIs. The personal is what makes it memorable.

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3. Answer the Questions They Didn’t Ask (Yet)

If you’re waiting for prospects to ask all the right questions, you’re losing deals.

Instead:

• Send a 60-second Tapni-powered Loom addressing top FAQs
• Include 2–3 links tailored to their concerns (like CRM integration, user adoption, ROI)
• Proactively address pricing objections, security, or rollout plans

Tapni Pro Tip:

Use Tapni’s analytics to track link clicks, video views, and who’s forwarding your materials internally.

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4. Be the First to Talk to the Team Behind the Team

Most demos happen before key decision-makers even get involved.

Send follow-up assets they can share with:

• The Finance lead → Include ROI calculator or pricing comparison
• IT or Ops → Send security, compliance & integration docs
• Their boss → Forward case studies & dashboard screenshots

“Don’t just sell to your champion. Arm them to sell for you.”

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5. Keep the Momentum (Without Being a Stalker)

If they haven’t responded in 72 hours:

• Share a quick new insight (“Thought you’d like this case study based on your industry”)
• Use a Tapni-triggered reminder (“Hey, your free trial expires in 48 hours — want help finalizing your setup?”)
• Invite them to something: event, webinar, coffee

DO NOT: Send “Just checking in…”

DO: Add value every time you reach out.

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Use Tapni to Automate the Follow-Up Loop

Here’s how real Tapni users are winning after the pitch:

Task	Tapni Feature	Result
Capture leads instantly	NFC cards & QR scan forms	+68% follow-up rate in 24 hrs
Send smart follow-ups	Tapni Dashboard & CRM sync	2x faster outreach
Track engagement	Tapni analytics	Know who’s still interested
Reactivate leads	Retarget via email/SMS with Tapni link	+22% demo-to-close boost

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TL;DR: The Demo Wasn’t the Finish Line — It Was the Start Gun

You don’t need a better pitch.

You need a better post-pitch process.

With Tapni, you can:

✅ Capture leads in real time

✅ Send follow-ups in seconds

✅ Track who’s engaged

✅ Sync everything into your CRM

✅ Close the loop while others are still writing “thanks for your time” emails

Make Sure To Read These Articles As Well:

• How To Create a Digital Business Card with QR Code
• How To Share Business Card via Email Signature
• Best Conferences for Marketers
• What Is Actually An NFC Card?