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What To Include In Link In Bio

October 08, 2024

We all love to spend time on social media - sometimes more than we should to.

And of course, social platforms wants to keep us in there as long as possible, because more views for longer means more ad revenue for them.

But as a user or content creator, you have a bit different goals on social media: you want to promote & sell your product, growing your audience, attracting new people to your community and spread a good word about your brand.

Unfortunately, some social platforms don’t allow external links in posts, and the ones that do will absolutely ignore posts with external links.

So, what you can do to still using various different links, and make the best out of them?

You can use link-in-bio feature. It’s the best possible choice on social media, and it can enormously improve your client base, return on ad spent, and get your newsletter list bigger.

By the way, if you’re thinking about customising your links, we know how you can do it step by step.

What Is Actually a Link-In-Bio?

A link-in-bio is a clickable link that brands and individuals place in the bio section of their social media profiles to encourage audiences to further engage with the brand off-platform.

The link-in-bio became a vital piece of social media marketing, engagement, and analytics back in the early days of Instagram, which didn’t (and still doesn’t) allow users to include clickable links in regular posts. It was a way to drive traffic from a brand’s Instagram profile page to some other destination, like an online shop or portfolio.

Many brands used their link-in-bio as a way to sell on Instagram back before Instagram Shops came along in 2020 (a good practice since 44% of users shop on Instagram at least weekly).

Now most major social media networks have created a link-in-bio feature, whether they allow other external links or not. You’ll find brands implementing a TikTok link-in-bio as well as on Pinterest, Twitter/X, and even LinkedIn.

Over time, the link-in-bio has evolved.

What was once just a simple Instagram bio link to a destination is now a dynamic centralised point that can route followers to numerous destinations using a dedicated link-in-bio page.

Where To Add Link-In-Bio?

If you’re new to using link-in-bios, it can be a little confusing exactly how to use one to get your Instagram followers (as well as those on other platforms) to the right destination. Here are some basic instructions for the most popular platforms:

Instagram: Tap your profile picture, then Edit profile, then Links. You should see Add external link—that’s where the link-in-bio link should go. ✅
TikTok: To add your website to your TikTok bio, tap Edit profile on your profile and then Add Your Website. ✅
X: Similarly, under Edit profile you’ll see a URL field. ✅
Linkedin: Much less straightforward and only available to Premium customers and creators. Here’s how LinkedIn explains it: Select Me, then Edit (the pencil next to your name/brand), then Custom button, Edit intro, and finally Edit custom button. Select Link and add your link. ✅

If you want to dive deeper, we have chosen 10 best Link In Bio Tools globally.

What To Include In a Link-In-Bio To Get More Leads

To use Link In Bio beneficially as a brand, there are some important rules you should follow.

The term “link-in-bio” can refer to both the custom link itself (the actual URL that goes in the bio) and a separate mobile-optimised landing page (the website users land on when they click the link).

Remember that you can update your link-in-bio URL periodically to individual important links - or you can create a link-in-bio page that’s easy to customise whenever you need.

How To Make Links Into Promotional Ones

You want your link-in-bio to be engagement-worthy, and nothing entices quite like a sale!

If your current promotion has its own landing page, you can drop that link into your link-in-bio.

Make sure to think through what your link looks like, too: yoursite.com/fall-blowout-sale/ tells users what to expect. /3mdk3j34m/search?q=keyword_fall%20sale%20 doesn’t exactly have the same appeal.

Bonus Pro Tip: What’s better than a sale? A giveaway! Giving away a specific product can be a great part of your social media strategy, helping turn Instagram users into influencers and recurring customers.

How To Use Link-In-Bio On Everyday Basis

Social media can be a great place to grow your email list - but you have to get your users to a place where they can give you that information first. This approach can work well for brands that are focused knowledge, insight, or expertise, like HR services and marketing agencies. Your everyday social media posts should offer concrete advices, and they should also direct users wanting more to sign up at your link-in-bio.

How To Optimize Your Link-In-Bio

Time to get things done - better.

Now that you understand how link-in-bios work and what kinds of information you can point people toward with them, follow the advices bellow.

Use these best practices to fine-tune the way you’re using your link-in-bios so you can improve your click-through rate and conversion rate.

Use A Link-In-Bio Tool

So many big & innovative brands are now using link-in-bio tools to take users to a powerful custom landing page that can then take users wherever they want to go within your digital ecosystem.

Some providers, like Tapni, have the entire system of creating digital presence for you and your team, and on top of that, all the pages are fully customisable: the design, links, logos, even custom domains of the pages.

Tapni allows you to turn your page both into digital business card or a mini website with all the details you need.

And that’s not everything. For every link you create on any of the Tapni accounts, you’ll get a free QR Code and Link Shortener - for free.

By the way, did you know that you can create AI-generated QR Codes for free?

Every Tapni Account will have a link that looks like this: t.link/mihajlo. But don’t worry: you can also create your custom domain, and remove t.link as a link of your website/digital business card.

Imagine setting up azza.link in your Instagram Link In Bio? Cool, isn’t it?

So, instead of getting just a new link in bio, with Tapni you’ll get:

Customised Digital Business Card ✅
Customised Mini Website ✅
Customised QR Codes ✅
Free Link Shorteners ✅
Customised Custom Domains ✅

Track Your Links Performance

You can’t improve something you can’t measure.

That’s why Tapni has a specialised segment for analytics and tracking of all links clicks and profile visits for your link-in-bio/digital business card/mini website.

You can see how many people actually filled out your form in the last 60 days. Or you can check what’s the most popular link.

Or you can see what digital business card account actually has the most active profile and the most visits of others.

Collect More Leads Then Before

The more people you know, the more you grow.

And in order to have a bigger network, you need to find a proper way to attract more people to your products & services.

The easiest and the cheapest way is to create a custom form that your customers or potential leads can fill out and leave their information, like email, phone or website.

Tapni gives you a possibility to customise the forms, and create the exact Lead Generation form you need for your business.

📦 Wrapping It Up

Today we learned how to turn link-in-bio into effective promotional, business and lead-generation tool, and on top of that we realised that for a successful link-in-bio, these are the most important rules:

Make sure to think through what your link looks like - y oursite.com/fall-blowout-sale/ tells users what to expect. /3mdk3j34m/search?q=keyword_fall%20sale%20 doesn’t exactly have the same appeal. ✅
Your everyday social media posts should offer concrete advices, and they should also direct users wanting more to sign up at your link-in-bio. ✅
Remember that you can update your link-in-bio URL periodically to individual important links - or you can create a link-in-bio page that’s easy to customise whenever you need. ✅
Track your links performance - in order to improve or change your actions regarding brand awareness or in order to drive more sales, you must follow what’s happening with your Link In Bio: what link is the most popular, what page is the most visited, what account brings the most of new customers, leads, purchases and so on. ✅

If you want to read more about Link-In-Bio and implementation of it to your personal branding or business, make sure to read articles bellow:

✔️ How To Use Link-In-Bio As A Social Media Creator

✔️ How To Share Calendly Link

✔️ What Is URL Shortener?