Browse our comprehensive product guides and documentation

About the Author
Marijana Gligoric and Srdjan Ristanovic are founders of brigit.dev, a product development agency that goes far beyond just building mobile and web apps. Their team integrates deeply with founders, acting as strategic partners - blending UX psychology, habit-forming features, and business logic to help startups not only launch, but grow through upsell, cross-sell, and long-term user retention.
While based in Europe, brigit.dev works globally across SaaS, MedTech, EdTech, FinTech, and other verticals - because in fragmented markets like ours, you can't afford to niche down too soon. You have to be smart, flexible, and deeply user-driven.
Since recently expanding into the U.S. market, Marijana and Srdjan share this playbook from firsthand experience - what it's really like to network, connect, and build traction in the fast-paced NYC tech scene.