Try Tapni today
Easily create and order new Digital Business Cards for current and new team members by synchronizing with your Azure, Google, or Slack Employee Directory in a matter of seconds.
Try Our Products
How To Create Threads Link Shortener?
Introduced by Meta in July 2023, Threads quickly became one of the fastest-growing social media platforms, achieving 100 million users in just five days. Initially linked to Instagram, Threads now has a web version and provides users with the ability to post up to 500 characters, longer than the 280 allowed on X (formerly Twitter).
Threads is especially practical for copywriters, business educators, teachers, and entrepreneurs that would like to share their work with their audience that prefers short written content.
In this blog we’ll explore how to easily create link shortener for Threads and use it for multiple purposes.
If you're planning to use link shorteners, Tapni can be cheaper & faster than others, plus give you more features together with the link shortener.
What Is Actually Threads?
Threads is a social sharing platform that allows discussion and the sharing of ideas through text messages and operates similarly to X (ex Twitter). ✨
Threads aims to offer a friendly environment for users to interact with one another.
Finding friends and other individuals to follow is a process much like any other social media app, except that potential members of Threads need an Instagram account in order to sign up for Threads.
Threads was created by a team at Instagram for the purpose of replicating the positive sharing experiences on Instagram and translating that over to a new, text-based platform.
What Instagram and Threads share is a focus on creators (people who create content) and connecting people in a positive manner. ✨
What Are The Best Features On Threads
As a standalone app, Threads was built in just 7 months with the team of 60 engineers, and here are the best features of the platform:
- You Can Directly Share Posts via Instagram DM: Threads users can share a post via Instagram direct messaging by tapping the share icon on the Threads app. ✅
- There’s Custom Alt-Text for Photo/Video: Alt-text makes photos and videos user-friendly for people on assistive devices and makes the media more SEO-friendly. ✅
- There’s New Mention Button To Easily Mention Someone’s Account in Your Thread: This is a way to tag someone else on Threads and pull them into your conversation on Threads. ✅
- You Can View liked Threads: Review all the threads that you have liked. ✅
- You Can Sort The Accounts You Follow: Accessible from your profile, tap on your followers, click following, then tap “Sort.” ✅
Differences between Threads and Instagram
The difference between Instagram and Threads is that Threads enables members to exchange ideas and share events through discussions. Instagram is about sharing experiences through images and videos.
Threads is a text-based social sharing app where members can share comments about themselves, discuss current events and news, and engage in dialogue.
Instagram enables users to follow others and share images and videos but is not as well optimised for engaging in real-time discussions. The Threads app was developed by the Instagram team because, initially, it was going to be a part of Instagram.
That changed toward the end of 2022 when it became apparent that, with the decline of Twitter (now X), the time was ideal for launching a competitor.
Differences Between Threads and X (Twitter)
Threads and X/Twitter serve overlapping but slightly different audiences. Threads is focused more on conversational, community-building posts, while X has traditionally been a hub for fast, real-time updates. Threads appeals more to younger demographics, particularly in countries like India, where it has seen its highest download rates.
Here are 6 most important differences between Threads and X:
-
Ownership and Origin:
- Threads is a Meta (formerly Facebook) product and is tightly integrated with Instagram, providing an easy transition for Instagram users to Threads. It was launched in 2023 with the purpose of offering a text-based social network similar to X but more linked to Instagram's visual platform. 🔥
- X/Twitter was founded in 2006 and built itself as a microblogging site where real-time news, public conversations, and updates happen. Since its acquisition by Elon Musk in 2022, Twitter has been going through transformations and rebranding, including the name change to X. 🔥
-
User Base and Demographics:
- Threads initially attracted users from Instagram and has a younger demographic, as Instagram's core users tend to skew toward millennials and Gen Z. Its focus is more on community building and maintaining a positive conversational environment. Its growth was rapid, crossing 100 million signups within five days of launch, though user activity dropped significantly in the weeks that followed. 🚀
- X/Twitter, on the other hand, has long been a hub for journalists, professionals, celebrities, and public figures, along with everyday users. X is mostly used in areas like politics, entertainment, and real-time event reporting. 🚀
-
Content Focus:
- Threads is more centered around casual, community-driven discussions. Threads offers simple, but minimalistic user experience for people already involved in that ecosystem. Posts are longer, at 500 characters, and its environment is intended to foster longer, conversation-style interactions. ⚡
- X/Twitter is known for its real-time updates, often presenting news, trends, and discussions with a sense of urgency. X allows up to 280 characters per post, although users can now post longer content through paid subscriptions. ⚡
-
Interface and Features:
- Threads initially mirrored Twitter in many ways but lacks key X features like hashtags, trending topics, and direct messaging. However, its clean, streamlined interface makes it user-friendly, especially for Instagram users. As of now, it also lacks a robust search function and has fewer tools for engagement. 🪩
- X/Twitter has well-established features like trending topics, hashtags, and spaces for live audio conversations. Its system of likes, retweets, and replies allows for rapid amplification of content, making it a hub for viral moments and breaking news. 🪩
-
Moderation and Privacy:
- Threads promotes itself as a more positive, less toxic platform. Since it's under Meta, it shares Instagram’s moderation policies, which include removing hate speech, misinformation, and abusive behaviour. However, Meta has also faced criticism regarding privacy, especially under European GDPR rules, which delayed Threads’ launch in the region due to concerns about data sharing between Instagram and Facebook. 🛡️
- X/Twitter has a long-standing issue with moderation, which worsened after Elon Musk's acquisition. The platform has since adopted a more laissez-faire approach to free speech, leading to concerns about rising levels of hate speech, disinformation, and abusive content. 🛡️
-
Monetisation and Advertising:
- Threads is currently ad-free, and Meta has not yet implemented any direct monetisation strategies on the platform, allowing users to engage without interruption from sponsored content. 🤑
- X/Twitter is heavily reliant on ads for revenue, though Musk has signaled plans to explore subscription models and alternative revenue streams. Paid features like Twitter Blue (now X Premium) have been introduced, offering users verification, longer posts, and fewer ads. 🤑
How To Create Link Shortener For Threads
Different platforms allow users to create link shortener for any existing web links.
Some of them, like Tapni, are going even further than that - they’re giving you possibility to get a free Link Shortener + free QR Code for every link created; Threads included and 76 other apps.
We’ll show you step by step how to create a Link Shorter for your Threads profile, but before that make sure that you have installed the Tapni App (it’s free both for iPhone and Android users), registered and created your account.
Once you’ve done that, please follow next steps:
- On your Tapni Profile click the Edit Button (pencil icon at the top right corner)
- Click on ‘Add Link’
- Click on Threads icon
- In the first field write something like ‘My Threads’ or any text applicable as an explanation of the link (for example, name of your company)
- In the second field write your Threads username (it should be the same as your Instagram username)
- Click on Save
-
Now you’re all set! Check one example bellow 👇
Wrapping It Up
The goal for Threads is to build a public space that is friendly and based on topics like sports, music, fashion, etc., these facts may point to why launching Threads as an Instagram-linked platform makes more sense than leveraging Facebook’s older and more politically-active user base. ✅
The difference between Instagram and Threads is that Threads enables members to exchange ideas and share events through discussions. Instagram is about sharing experiences through images and videos. ✅
Every Threads’s user has the link threads.net/username, but you can make this link even shorter and effective by using platforms like Tapni, that will allow you to get both QR Code and Link Shortener for your Threads link - in that way you can share it in both ways, depends what you prefer more. ✅
🎁 Bonus: 5 Best Profiles To Follow On Threads
If you decide to use Threads, make sure that you’re following and/or creating the right content.
That’s why we’re here to recommend you top 5 profile that are MUST for following on Threads:
- Gary Vee - The king of social media has made his way to Threads. He’s a must-follow as Instagram Threads gets itself fired up. 🤘
- Alex Hormozi - The man behind $100M Offers and $100M Leads Books. Hormozi's expertise lies in sales, marketing, and business acquisition strategies, and he frequently shares his insights on entrepreneurship, wealth-building, and mindset. 🤘
- MrBeast - The world’s most popular YouTuber is now one of the most popular accounts on Threads. 🤘
- Kyla Scanlon - If financial news and memes are your thing, Kyla is your girl. 🤘
- Leila Hormozi - The actual CEO of Acquisition.com, and the Alex’s wife. Yes, we’re huge fans of Hormozi family. 🤷♀️ 🤷
If you’re interested to know more about Link Shorteners, and how to effectively implement them to your business and every day job, make sure to check these blogs as well:
Subscribe to Tapni
Sign up to our newsletter and we’ll keep you up to date with the latest arrivals.
