Last month, we had the incredible opportunity to participate in DMEXCO, Europe's leading digital marketing and tech event held in the city of Cologne, Germany 🇩🇪.
We wanted to share our thrilling journey with you, so buckle up and get ready to dive into our unforgettable experience!
At the heart of DMEXCO, we showcased our innovative solution, Tapni, which revolutionizes the way business cards are exchanged and networking is done.
Our CEO, Mihajlo Nikodijevic, Head of Sales Christopher Kwo, and Stefan Ilic, our talented Software Developer, were the faces of Tapni, demonstrating the efficiency of digital business cards in lead generation during conferences.
The moment we stepped into DMEXCO, we were captivated by the professional organization and the presence of remarkable speakers.
The event buzzed with energy, offering an ideal platform for networking and knowledge exchange.
Here are some highlights from our incredible journey:
While our experience at DMEXCO was overwhelmingly positive, we believe in continuous growth and improvement.
Here are some areas we identified for enhancement:
We learned a lot during our preparation for DMEXCO, and we want to share some valuable insights with fellow entrepreneurs and startups who plan to attend similar conferences:
1. Reserve Your Booth Early: To secure your spot at DMEXCO, make sure to reserve your booth well in advance. Last-minute attempts might not yield positive results, as this highly sought-after event tends to sell out quickly.
2. Grab a Speaker Slot: Take advantage of the opportunity to present your solution at DMEXCO. The startup area, although small, is a bustling hub of activity, and it provides an excellent platform to showcase your innovative ideas.
3. Spread the Word: Generate excitement around your exhibition by announcing it on various platforms. We found that creating a compelling LinkedIn post one week before the conference helped create a buzz and attract attention.
4. Arrive Early: Conferences can be exhausting, and a good night's sleep before the event is crucial. Plan your travel accordingly to ensure you arrive at least one day before DMEXCO kicks off.
5. Upgrade Your Business Cards: Say goodbye to traditional paper business cards and embrace the digital era of networking! With Tapni's NFC technology, you can easily share your contact details, portfolio, and social media links with just a tap. Upgrade to a Tapni digital business card today!
The journey doesn't end when the conference concludes.
Here are some essential steps you should take after DMEXCO:
1. Follow up with Your Leads: Remember the stack of business cards you collected? Don't let them gather dust! Follow up with your leads promptly. If you used Tapni for Business, you can centralize all your team leads in one place and export them directly to your CRM. Tapni seamlessly integrates with popular platforms like Salesforce, Hubspot, Pipedrive, and Microsoft Dynamics.
2. Share Your Experience: Boost your credibility and establish trust by sharing your DMEXCO experience on LinkedIn and your company blog. By showcasing yourself as a legitimate and trustworthy partner, you'll leave a lasting impression on potential clients and partners. Check out our inspiring LinkedIn post for inspiration
3. Plan for the Future: Secure your spot for next year's DMEXCO by planning and reserving your booth well in advance. By doing so, you'll ensure you secure the best price and position for your exhibition.
Our experience at DMEXCO was nothing short of extraordinary. We met incredible professionals, gained valuable insights, and showcased our groundbreaking solution.
We hope you enjoyed this thrilling journey alongside us. If you're planning to exhibit at the next conference and need assistance, feel free to reach out to us on Social Media 😊
Our next stop: GITEX: The World's Largest Startup Show - October 12th, 2023, Dubai 🇦🇪
